UGC case study
MHW-3BOMBER
MHW-3BOMBER is a Chinese coffee-equipment brand founded in 2019 that makes manual espresso machines, grinders, scales, tampers and pour-over tools for home baristas and cafes. Its products lean toward compact, metal, design-led kit that travels well. The video uses a small portable espresso setup to pull a shot on a bleacher before a 5 km run.
WHAT I MADE
Hook
Pulling an espresso shot before a 5K
Angle
Coffee ritual reframed as part of an athletic routine
Format
Outdoor lifestyle product demo
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