UGC case study

Zhiyun

Zhiyun is a Shenzhen-based maker of camera gimbals and LED video lights, with product lines such as the Crane and Weebill stabilizers and the Molus COB lights. Its gear is aimed at videographers and content creators who want cinema-style stabilization and lighting at a portable size and price. The video features the MOLUS X100 RGB, a 100 W pocket COB light that weighs about 384 g.